What is a personal brand marketing specialist?

A personal brand marketing specialist helps business owners build a brand around themselves as a person, not just their business. My focus is specifically on service-based business owners who want to attract the right clients without relying on pressure tactics or constant content.

How is this different from hiring a marketing agency?

Most agencies focus on execution. My work is strategy-first. I help you build a brand you can confidently show up in, and create systems that work long-term so you are not dependent on ongoing services.

I am based in Collie, Western Australia, and work with clients across Australia. All sessions are conducted online.

For Thought Leaders, CEO's & Personal Brands

You have built something worth leading.

Name: Ellie Clare
Rating: 5.0

Now build a brand that reflects it.

I help Australian thought leaders, CEOs and executives build authentic,

trust-driven personal brands that position them as the authority in their

field and attract the right opportunities, without the noise.

No pressure. No gimmicks. Just clear strategy, honest guidance, and a

personal brand people genuinely trust.

Takes a few minutes. No obligation. Just clarity.

Finalist in the 2026 WA Regional Busienss Excellence Awards

Winner of the 2025 Bunbury Geographe Business Excellence Awards

Finalist in the 2025 WA Regional Busienss Excellence Awards

Winner of the 2024 South West Business Excellence Awards

Winner of the 2024 Bunbury Geographe Business Excellence Awards

Finalist of the 2024 Collie Business Awards

Not everyone is the right fit. That is intentional.

This work is built for leaders who have earned their position and are

ready for their personal brand to reflect that. If you are a CEO, founder,

executive or recognised expert who knows their brand is not doing justice

to what they have built, this is where that changes.

If you have tried working with agencies that did not understand your

positioning, struggled to communicate your value clearly, or feel like

your online presence does not reflect your actual authority — you are not

the problem. The strategy is.

The quiz below takes a few minutes and helps determine whether this

approach is the right fit for your goals and the way you want to show up.

Built for trust

Clear, ethical positioning that helps your ideal clients, partners and opportunities find you and immediately understand why you are the right choice. No pressure tactics. No manipulation. Just a brand that builds confidence before the first conversation starts.

Designed for visibility

A personal brand that positions you as the leading voice in your space.

Strategy that builds your reputation steadily so you become the person people think of before they even start searching, not just another name in a crowded market.

Constructed around real life

Visibility that works with your schedule, not against it. Simple, clear systems that let you show up with impact without needing to be everywhere at once or hand everything to someone who does not understand your voice.

If this is you

You are not invisible. You are under-positioned.

Most leaders at your level have done the hard work of building something real. The gap is rarely effort. It is that the brand around them has not kept pace with where they actually are. The market does not see what you have built because the positioning has not been designed to show it.

My work clarifies your message, sharpens your positioning, and builds a personal brand that reflects the leader you already are.

This is for you if:

You are a CEO, founder, executive or recognised industry leader
personal brand does not yet reflect your actual authority or expertise
You are ready to invest in positioning that creates long-term visibility
You want to attract the right opportunities, clients and partnerships
You value strategy and substance over noise and volume
You are willing to show up as yourself, not a polished performance

This is probably not the right fit if:

You are looking for instant results or guaranteed numbers
You want someone to manage everything with no input from you
Your focus is on price rather than long-term strategic value
You are not willing to have your thinking or positioning challenged

Take the quiz first, this ensures we are the right fit before moving forward

What working together can look like

Support is tailored to where you are and what you need. Most leaders come

to me when they realise their public profile no longer reflects the level

they are operating at or when they are stepping into a new chapter and

need their brand to lead the way.

Best fit: CEOs, founders, executives and thought leaders who are ready to

invest in positioning that builds long-term authority and opens the right

doors.

Read my story

Here is what that support typically includes:

Positioning and message clarity: so the world understands exactly what you stand for and why it matters
Trust-led marketing strategy: built for long-term authority, not content volume
Visibility architecture: the right platforms, done consistently, without consuming your time
Simple systems: connecting your expertise, message and ideal audience

A clear, trust-driven path forward

No pressure. No inflated promises. Just a structured process designed to make your positioning feel clear and your brand feel like you again.

Clarity

We define what you stand for, who it is for, and why people should choose

you. This is the foundation everything else is built on. Without it, no

amount of content or visibility will create consistent results.

Strategise

We build a simple system around your message, your positioning, and your

visibility so that everything works together.

You stop scattered effort

and start moving in one clear direction.

Show up

You show up with confidence, with a clear message that builds trust and

authority before someone ever reaches out. Your brand stops being

something you manage and starts being something that works for you.

In their own words

From clients, not copy

I did not build this brand to make more noise. I built it to make marketing make sense.

Personal Brand Strategist

After an accident changed the direction of my working life, I built a

business helping other businesses show up online. Over time, the results

I saw came not from doing more marketing, but from putting real people and

real authority at the centre of it.

I nearly walked away from the industry when I saw how much of it relies

on manipulation rather than trust. I chose to stay, but to do it

differently.

Now I help thought leaders, CEOs and executives build personal brands that

reflect the authority they have earned — brands that are authentic,

visible, and built to last. Not brands that perform for the feed. Brands

that build real trust with the right people.

I am based in Collie, Western Australia, and work with leaders across

Australia.

Real businesses. Real results.

Start Here

Learn before you decide anything

You do not need to commit to anything to start understanding your marketing.

This content is designed to help you see what is working, what is not, and what actually builds trust in today’s market, so you can make clear, informed decisions.

Trust-based

marketing

Not all marketing builds trust. Some of it quietly breaks it. This content explains the difference between ethical, trust-led marketing and the pressure-driven tactics most businesses are taught to use, and why the former converts better in the long run.

Simple Strategy

That Works

Most businesses are not struggling because they are not doing enough. They are overwhelmed because they are doing too much without direction. This content breaks your marketing down into something clear, manageable, and aligned with how your business actually works.

Branding That

Feels Like You

Personal branding does not mean becoming someone else online. This content helps you understand how to show up as yourself, build genuine connection, and create a brand that people recognise and trust before they ever reach out.

Real Marketing,

Real Results

No theory without context. This content shares real examples, lessons, and insights from working with service-based businesses, so you can see what actually works in practice, not just in principle.

If this content resonates, the next step is simple.

Frequently asked questions

What is a personal brand strategist?

A personal brand strategist helps leaders build a brand around themselves as a person, not just their title or business. Rather than

hiding behind a logo or company name, a strong personal brand puts you at the centre of your positioning; building trust, authority and visibility with the people who matter most to your work. My focus is on thought leaders, CEOs and executives who want their public profile to reflect the level they are actually operating at.

How is this different from hiring a PR firm or marketing agency?

PR firms and agencies focus on execution and coverage. My work is strategy-first. I help you clarify your positioning, define what you stand for, and build a personal brand you can show up in confidently for years to come. The goal is not to make you ependent on ongoing management. It is to give you a clear strategic foundation and the systems to build long-term authority on your own terms.

Who do you work with?

I work with CEOs, founders, executives and recognised industry leaders who are ready to invest in positioning that reflects where they actually are. They typically have strong track records and real expertise — but their personal brand has not kept pace with the level they are operating at. They value authenticity, are willing to show up as themselves, and want long-term results over short-term noise.

What does the process look like?

It starts with the quiz, which helps determine whether this is the right fit. From there, we have a conversation to understand your goals, your current positioning, and where the gaps are. Work together typically covers personal brand positioning, message clarity, visibility strategy, and guidance on showing up consistently without it consuming your time. Everything is tailored to you, not a template.

Where are you based?

I am based in Collie, Western Australia, and work with leaders across Australia. All sessions are conducted online.

How do I get started?

The best first step is the quiz. It takes a few minutes and helps determine whether this approach is the right fit. If it is, the next step will be clear from there.